Which campaigns are earning their budget
Northlane · last 7 complete days. Every campaign is graded on the metric its objective was actually bought against — not one blended number. Click a row for the full signal, why and action.
1High
1Moderate
3Low
2In Review
1Error
$38,397spent in 7 days
Campaign Objective: Sales
$24,491 · 5 campaignsEvaluated on conversion efficiency or conversion value according to the campaign's actual optimization goal — not a blended number.
| Campaign | Spend | Purchases | ROAS | CPA | Trend | Performance |
|---|---|---|---|---|---|---|
| Retargeting | 7d add-to-cartActive · Post-click drop-off | $5,585 | 155 | 1.60x | $36.03 | Low | |
| ABO | Prospecting | UGC hooksActive · Creative fatigue | $5,047 | 185 | 2.19x | $27.28 | Low | |
| Catalogue | Dynamic retargetLow volume · Conversions stopped recording | $4,238 | 0 | 0.00x | — | Error | |
| CBO | Broad | VideoLearning · Learning phase | $3,145 | 130 | 2.56x | $24.20 | In Review | |
| Advantage+ ShoppingActive · Healthy scaling | $6,474 | 325 | 3.59x | $19.92 | High |
Campaign Objective: Lead generation
$3,415 · 1 campaignsEvaluated on cost per lead and how efficiently clicks become leads. The revenue lands later, so ROAS says nothing useful here yet.
| Campaign | Spend | Leads | CPL | Click→lead | Trend | Performance |
|---|---|---|---|---|---|---|
| Lead form | Wholesale enquiriesActive · Lead-form drop-off | $3,415 | 148 | $23.07 | 4.99% | Low |
Campaign Objective: Traffic — landing-page views
$3,272 · 1 campaignsEvaluated on how efficiently the campaign gets real visitors to the landing page. Purchases are a downstream signal, not the primary judgment.
| Campaign | Spend | LPVs | Cost/LPV | LPV rate | Trend | Performance |
|---|---|---|---|---|---|---|
| Traffic | Guide to catalogueInsufficient history · Insufficient history | $3,272 | 6,716 | $0.49 | 81.99% | In Review |
Campaign Objective: Awareness
$7,219 · 1 campaignsEvaluated on the cost to reach people (CPM), with frequency as the guard rail — reach, not conversions, is what it was bought for.
| Campaign | Spend | Reach | CPM | Frequency | Trend | Performance |
|---|---|---|---|---|---|---|
| Reach | Spring launchActive · On track | $7,219 | 109,071 | $5.25 | 1.80 | Moderate |